LaConco returns to coal mining business

Television personality and entrepreneur Nonkanyiso “LaConco” Conco is diversifying her portfolio by revisiting a heavy-duty industry. The star recently confirmed her return to the coal mining sector, marking a significant pivot back to commodities.

Taking to social media, the former reality TV icon shared glimpses of herself at a mining site in Mpumalanga. Her return comes after a period of reflection following her initial foray into the business a few years ago.

A Lesson in Business Realities

LaConco first attempted to break into the coal trade in 2022 after being introduced to the sector by a female friend. However, the experience was not without its hurdles, eventually leading her to walk away from the site.

“Entering the world of commodities opened my eyes to both opportunity and the harsh realities of greed, betrayal, loss and dishonesty. It became overwhelming, and I had to step away,” she admitted to her followers.

Fueling a New Chapter

Despite the previous setbacks, the entrepreneur is now back with a renewed sense of purpose. She expressed a deep appreciation for the atmosphere of the mines, noting that the sound of machinery and the industrial energy fulfill her heart.

She is now focused on building sustainable relationships within the industry that powers South Africa's infrastructure. Her goal is to master the complexities of the commodity market while growing her business presence.

Building a Legacy

Her motivation for this high-stakes venture isn't just personal ambition. LaConco hinted that her son, Sakhaumuzi Zuma, is a driving force behind her desire to succeed in such a demanding environment.

As she navigates the dust and the deals of Mpumalanga, LaConco remains committed to learning. She is ready to face the challenges of the energy sector head-on to secure her family's future.